Sunday, December 4, 2011

The Sunday Memory Drawer - Christmas Shopping on the Avenue

In Mount Vernon, New York, that's what it was called.

The Avenue.

Fourth Avenue to be precise.  And, since I lived on Fifteenth Avenue, it was an eleven block walk to the major shopping area of my hometown.

Here it is decked out in Christmas glory.

Now there was an interesting quirk I must first mention about Mount Vernon's major consumer thoroughfare.  The commuter railroad cut a crevice right through the city.  On one side of the bridge over the train tracks, the street was Fourth Avenue.  North of the span, the very same road was called Gramatan Avenue. 

As a kid, I never understood this.  In reality, the Gramatan part of Fourth Avenue had a bunch of stores, but none that we frequented.  The only things that got our attention on Gramatan were the RKO Proctor's movie theater, Chicken Delight, and my orthodontist, Dr. Arthur Ashe Not the Tennis Player, who I've previously written about here.

But, I wildly digress...

Once Thanksgiving rolled around, it was time for Christmas shopping and my mom rarely deviated from Fourth Avenue's stores.  Back then, there was only one night a week where the stores stayed home for evening shopping.  That would be Thursday and, regardless of the weather, I would get dragged out for the walk down First Street and the treasures that could be found on Fourth Avenue.  On these excursions, I played a major role.

To carry the packages.

I remember the stores and their location like the back of my hand.  There was Fanny Farmer's Candy Store on the corner as soon as you turned onto Fourth.  That is, if I had not waylaid my mom into letting me stop at the Intown Newspaper shop to check out the latest Archie or Superman comic book.  If I wasn't that lucky, our first prolonged and, for me, boredom-inducing stop would be Bromley's Dress Shop.

I'd sit in the chair outside the dressing room area and wait for sleep and/or death to relieve me of my misery.  Mom would be in major "trying on" mode.

But, wait, aren't we supposed to be Christmas shopping?  Why are you trying on clothes when we are looking for a present for Aunt Ronnie?

"Be quiet.  And....don't tell your father."

This was torture without the benefit of a rack.

When it came to Bromley's, the Yuletide season for Mom was not just giving and receiving, it was also charging it and wearing it home yourself.

If we were lucky, the seemingly seven or eight hours we spent in Bromley's was balanced by a visit to Brodbeck's Record Store.  My mother was one of those odd ducks who listened to a lot of Top 40 radio and would go out to buy the 45 rpm platters herself.  I'd sometimes find a record album that I would want.  Holding it aloft, I would look to her.

Can I?

"It's too close to Christmas."

The answer I would hear for practically anything I wanted.  And, each year, the words would be uttered earlier and earlier.  I can swear I asked once for a toy in July and I heard the now-patented response. 

I know, I know.  It's too close to Christmas.

Further up the street would be Mount Vernon's version of a department store.  Genung's.  They were Macy's with less overhead and no Thanksgiving parade attached.  My mother would spend the most time on Thursday nights knocking off her Christmas list.  You had housewares, perfumes, and clothing for all ages.  This presented another annual problem.

My mother often needed to buy my Christmas clothing gifts there.  You know the like.  Underwear, socks, gloves, sweaters.  I knew what she was there for.  She knew that I knew what she was there for.  This was the most un-covert mission possible.  But, yet every year, we went through the drama one more time. 

"Okay, go over to the other side of the store for a while.  I need to look at some things here."

Uh-huh.  Like things for me?

So, almost like clockwork, I would wander around every department that didn't sell anything remotely looking like attire for an eight-year-old boy.   Bored through my skull, I would amble back to Mom.

"I'm not done yet.  Go away."

More staring at pots, pans, and pillow cases.

Now?

"I'm not done yet.  Go away."

When I really was at my wit's end, I'd start to play on the escalator that went to the second floor.  Up.  Down.  Up.  Then down again.   Eventually somebody would chase me.

Finished with her haul, my mother would dump all the packages in my arms.  So, I was carrying all these presents that I would have to feign both surprise and delight for on Christmas morning.  Even as a youngster, the absurdity of it all was not lost on me.

We'd then go across the street to the Fair, which was Mount Vernon's version of what is now Bed, Bath, and Beyond.  Lots of housewares and breakable glass stuff on tall shelves.  As I trailed my mother and stumbled around with packages like Jerry Lewis in "The Errand Boy," I needed the precision of a jeweler to avoid knocking anything over.

"Watch where you're going."

I can't, because it is impossible to see through these bags which are holding all my new socks and t-shirts.

When the acrobatics that were needed to navigate the Fair's aisles became too daunting, Mom would throw up her hands in disgust.

"I'll have to come back when you're not with me."

And when will that be?  So I can kneel on the floor and praise God.

There were other stops on our Thursday night tour.  H.L. Green's five and dime store.  There was a toy section that would get my attention. 

"No.  It's too close to Christmas."

We'd pass by my idea of nirvana.  Shipman's Toy Store.

I know, I know.  It's too close to Christmas.

We somehow and inexplicably could never skip a visit to Albert's Hosiery.  Everything and anything stockings.  What the heck were we doing in there?  Don't tell me that taupe pantyhose is going to wind up under Uncle Bob's Christmas tree?  Gee, who are you buying that for?

"Be quiet.  And...don't tell your father."

We'd make the block-long circuit up one side of Fourth Avenue and back down the other.   But, we would stick to the Avenue that nestled between First and Second Street.  If you went past Second Street, the quality of stores dropped to John's Bargain Basement level.  If I wonder where my adult elitism started, that may have been the kick-off point.  We didn't shop past Second Street.

Our last stop would be the Horn and Hardhart store, which sold all the Automat favorites in conveniently packaged containers that were easy to reheat.  That would be dinner.  My mother and I gravitated to their beef stew.  And, a personal favorite for me, was their rice pudding.  I would hold it up and look longingly at my mom.  Can I?  Or is it too close to Christmas?

"Now why would you ask a stupid question like that?  Put it in the basket."

Dinner last night:  Hunan beef at Hunan Cafe.

20 comments:

Anonymous said...

Excellent commentary on life in Mt. Vernon in the 50's and 60's. I lived on Gramatan Ave and vividly remember every store experience that you mentioned.

Gabriella Fiorenza said...

Thanks for the fun trip down, or should I say, up the Avenue! I lived on S 13th Ave. :-)

I remember the Genung's Santa...on the second floor near the children's department and the nicest restrooms on the Avenue. Haha

Anonymous said...

"Don't tell your father." Classic mother's line. I often heard, "You're just like your father." Not a compliment.

Judith Mack Kaiser said...

Oh what happy days What about the ice cream shop just up from Fannie Farmers. When I was a teenager my best girlfriend and I would go there for a chicken salad sandwich. Don't know why we thought it was so good but it was. That only happen if I had enough leftover from my babysitting .50 an hr. I lived on 238St in the Bronx but my Grandfather's family lived in Mt Vernon. I learned to swim in the Y and waited for the B bus with frozen wet hair. My first job was in Greens as a soda jerk Judith Mack Kaiser

Len said...

That ice cream shop was the Bee Hive and I have written about that place frequently here.

Mary Rose Mahon said...

What a great story! Funny and poignant. Thank you for bringing back all those great Christmas memories. I too was one of those kids sent to the other side of the store so my mom could pick out some 'surprise' Christmas presents. The Bee Hive -- which made their own ice cream and solid milk chocolate for their Easter baskets and Chocolate Turkeys at Thanksgiving -- was the culmination of the whole shopping trip every Christmas.

Marilyn said...

Thanks for the great memories! There was nothing like the Avenue at Christmas time. My favorite places were Horn & Hardart and the Bee Hive!! Loved the treats after all the shopping!! There is nothing today that can compare to those times!!! I tell my children about it all the time. Thanks again!

Cara199 said...

You brought back memories of the fair, the windows out front that you could run around... I lived at 11 Park Ave and 472 Gramatan Ave. Thank you.

Anonymous said...

The real good old days. I grew up in Mount Vernon and 4th Ave was our "mall". It was safe and wonderful to be able to shop without fear.

Anonymous said...

Thank you for a great trip down memory lane. We lived on Vista place, and my best friend,Marjorie Cronin,lived on 13th avenue.

ellen said...

Wow...great memories. Still so vivid. I worked La Cinderella Hair salon for a couple years.
Across from John's Bargains was Danielle's and next to it was Sunrise Dairy. My mom would send me there for "rigaut" and "mutzadell".
Oh, my dad was a tv repairman, he made house call - Nick - a good man.

Vince DeLucia said...

https://www.youtube.com/watch?v=LJOkgaGv5JI


Hi to all VERNIES...not only do I revel in these kinds of memories...I married a Mount Vernon girl...and our families rejoice in these nostalgia fests. I have buddies from The Vern and we still play music together and socialize. In fact...the link above is a link to a song I wrote ABOUT MOUNT VERNON, TO WIT: 4TH AVENUE. Praising the very same memories we celebrate here....
Vince DeLucia

Unknown said...

WISH I HAD MARRIED MY SWEETHEART GIRL!!! FROM MOUNT VERNON!! OMG!!

Just Me said...

Found your blog this morning because my husband forwarded a picture to me that was taken of him and his sister at Genung’s many years ago. We are in our late 70’s. I grew up on Lincoln Ave and he was from Scarsdale. I wondered what ever happened to Genung’s and here I am. Your blog was such a treat! Your words brought back so many happy memories. My Vernon was a wonderful place to grow up in the 40’s and 50’s. We did a lot of walking in those days. I think Singer Sewing had a store on The Ave and one year, I attended classes there and made an awful dress😂.... Most of the comments made me laugh because I have the same memories. Our mothers must have been in the same coffee club because I heard the same comments. I especially remember, “We’ll see,” which meant, “No”.

Unknown said...

just stumbled on to this . lived in mt vernon from 55 to 68 when i moved.lived on n 7th went to olv . my uncle Bill was the janitor at olv ,uncle Pat Boggi had a body shop on 3rd and columbus,uncle Tony Boggi mechanic diamond reo trucks,godfather John Scarpati had a produce mkt on n 5th...im John Boggi Jr

Unknown said...

I lived in Mt.Vernon from 1961-1991, my recollection of fourth avenue was similar with some additional details. Blimpey Sub shop on the corner of 1st Street and 4th Avenue was the first Sub shop that I can recall outside of the many delicatessen’s. The Music Scene selling 45’s, album’s and 8 track tapes. Buddy’s Men’s and Boys shop. My dentist (older gentleman who’s name escapes me). Prisco’s TV and Appliances, Jimmy’s Music World Album’s $3.99, Chambers Army & Navy, Joe’s Pizza, HL Greens 5&10.

A. Cerbone said...

I grew up in Mount Vernon. I remember Thursday night shopping on Fourth Avenue. Loved Johnny's pizzeria. Went to Sacred Heart grammar school! Those were the days!!!!

Unknown said...

I went sacred heat school lived at 445 s forth avenue...then in 61 moved to urban past Hartley park. Shipmans had a store south of 2nd street originally. I walked the gamut of 4th Avenue in my day. Shipman and Downes music got my arrention.bridbecks also. Recall going with my older cousin at night to greens to get the new rubber bugs in the vending machines by the 5th street entrance. What memories.

Gertalert's Blog said...

My father founded TheFair Store

Gertalert's Blog said...

I have written a book, published by Gallaudet University Press, which contains much of my growing up in Mount Vernon.The name of the book is "Miriam Hearing Sister" and is available on Amazon and other book stores.My father founded The Fair Store, and I grew up spending tine on 4th Avenue, going to The Bee Hive for ice cream sundaes, shopping the 5 and 10 cent stores, and having my A.B. Davis graduation picture taken at Genung's! WE bought our shoes at Heidecorn's on 4th Avenue, shopped stationery at Barish's.I am now 94 and these memories areas fresh as yesterday!
Miriam Zadek